What is norm.?
Explore the features that make us the new standard in the creator economy.
"How much should I charge?"
Every creator asks this at some point in their journey. The challenge? Every creator is different, and there are endless variables for each brand deal that go into the science - and art - of pricing. From engagement rate to exclusivity and usage, our intuitive pricing calculator takes into account all of these variables (not just your follower count) to help you feel confident negotiating your worth.
You're not a lawyer, but you deserve one.
Contracts are the foundation of every brand partnership - they’re also often overlooked. Clauses like exclusivity rights and content usage can be slipped into contracts, leaving money on the table for you as a creator. Our Contract Reader instantaneously highlights key clauses, defines terms, and suggests industry standard redlines, so you actually understand what you’re signing, before signing it.
Here's what you can expect from us in the near future.
Meet Our Founder.
Kayley is a 3x founder, content creator, and CEO of Hermana Agency. She has spent the past 8 years working on all sides of the creator economy: launching Tiktok accounts for clients like Calm and John Krasinski’s Some Good News (1.3million), leading influencer strategies for DTC and entertainment brands, and managing a roster of talent including Becca Moore, Sander Jennings, Kelly U and Style Crone.
As a creator herself, Kayley has built an audience of 70,000 across social + podcasting platforms. After navigating the inequities of the rapidly growing, billion-dollar influencer industry, she set out to empower creators with tools to negotiate their worth. Her passion for improving influencer industry standards led her to founding norm.
A new standard in the creator economy.
Join 1,000+ on the waitlist
and get free access when we launch:
1.2. By using Norm, you consent to the collection, use, and disclosure of your personal information as described in this Policy, as well as TikTok's developer terms of service and all applicable laws and regulations.
Information We Collect
2.1. When you use Norm, we may collect the following types of personal information:
Information that you provide to us, such as your name, email address, and any other information you choose to provide when you register for an account or contact us for support.
Information that we collect automatically when you use Norm, such as your IP address, device type, operating system, browser type, and any interactions you have with our platform.
Information that we collect from TikTok users through the TikTok API, such as their public profile information and any content they choose to share on TikTok.
2.2. We may also collect non-personal information, such as aggregate data about how users interact with Norm, which we may use to improve our platform and services.
Use of Information
3.1. We may use your personal information for the following purposes:
To provide and improve our platform and services, including by personalizing your experience, troubleshooting technical issues, and responding to your support requests.
To communicate with you about your account, updates to our platform, or other important information.
To analyze and understand how users interact with our platform, and to improve and optimize our services.
3.2. We may use TikTok user information that we collect through the TikTok API to provide our platform and services, and to improve and optimize our content.
Disclosure of Information
4.1. We may disclose your personal information to third-party service providers who help us operate our platform and provide our services, such as hosting providers, payment processors, and customer support providers.
4.2. We may also disclose your personal information if required by law or if we believe that such disclosure is necessary to protect our rights or the rights of others, to prevent fraud, or to comply with a court order or other legal process.
4.3. We may disclose TikTok user information that we collect through the TikTok API to third-party service providers who help us provide our platform and services, and to TikTok as necessary to comply with TikTok's developer terms of service and all applicable laws and regulations.
5.1. We will retain your personal information for as long as necessary to provide our platform and services, and as required by law or regulation.
5.2. We will retain TikTok user information that we collect through the TikTok API in accordance with TikTok's developer terms of service and all applicable laws and regulations.
6.1. We take reasonable measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction.
6.2. However, no data transmission over the internet or electronic storage system is completely secure, and we cannot guarantee the absolute security of your personal information.
7.1. Norm is not intended for children under the age of 13, and we do not knowingly collect personal information from children under the age of 13.
7.2. If you believe that we have collected personal information from a child under the age of 13, please contact us immediately so that we can delete the information.
Changes to Policy
8.1. We may update this Policy from time to time by posting the updated version on our website.
8.2. We encourage you to review this Policy periodically to stay informed about how we are collecting, using, and disclosing your personal information.
9.1. If you have any questions or concerns about this Policy, please contact us at firstname.lastname@example.org.
9.2. If you are located in the European Economic Area, you also have the right to lodge a complaint with the relevant supervisory authority in your country of residence.
10.1. This Policy is effective as of 4/29/2023.
Terms Of Service
1.1. These terms of service (the "Agreement") govern your access to and use of the Norm web application ("Norm"), which is built using TikTok's developer API ("TikTok API").
1.2. By using Norm, you agree to be bound by this Agreement, as well as TikTok's developer terms of service (available at https://www.tiktok.com/legal/developer-agreement), which are incorporated into this Agreement by reference.
1.3. If you do not agree to the terms of this Agreement, you may not access or use Norm.
Use of the TikTok API
2.1. You may use the TikTok API only to develop applications that comply with TikTok's developer terms of service and all applicable laws and regulations.
2.2. You must obtain all necessary permissions and consents from TikTok users before accessing their TikTok content through the TikTok API.
2.3. You must use reasonable efforts to protect and secure any TikTok user data that you access or collect through the TikTok API, and you may not disclose such data to any third party without the user's consent.
Use of Norm
3.1. You may use Norm only for lawful purposes and in compliance with this Agreement, TikTok's developer terms of service, and all applicable laws and regulations.
3.2. You may not use Norm to engage in any activity that is harmful, fraudulent, deceptive, or offensive, or that violates any third-party rights.
3.3. You are solely responsible for any data that you upload, submit, or transmit through Norm, and you must comply with all applicable laws and regulations regarding such data.
4.1. All content and materials provided through Norm or the TikTok API are the property of their respective owners and are protected by copyright, trademark, and other intellectual property laws.
4.2. You may use such content and materials only as expressly permitted by this Agreement, TikTok's developer terms of service, and any other agreements or policies that apply to Norm or the TikTok API.
4.3. You may not modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or sell any content or materials provided through Norm or the TikTok API, except as expressly permitted by this Agreement, TikTok's developer terms of service, or by applicable law.
Limitation of Liability
5.1. To the extent permitted by law, we are not liable for any damages, losses, or expenses arising from your use of Norm or the TikTok API, including any errors, interruptions, or delays in the platform.
5.2. You agree to indemnify, defend, and hold us harmless from any claims, damages, or losses arising from your use of Norm or the TikTok API, your breach of this Agreement or TikTok's developer terms of service, or your violation of any applicable law or regulation.
6.1. We may terminate your access to Norm at any time and for any reason, without notice or liability to you.
6.2. Upon termination, you must immediately cease all use of Norm and any content or materials provided through the platform.
6.3. Any provisions of this Agreement that by their nature should survive termination (such as provisions regarding intellectual property, liability, and indemnification) will continue to apply after termination.
Governing Law and Dispute Resolution
7.1. This Agreement will be governed by and construed in accordance with